En nuestro último post en Latest from Alliance comentamos un fenómeno que toda ONG y todo padre debe de entender: las nuevas generaciones de filántropos quieren invertir activamente en iniciativas para cambiar el mundo.
The next generation’s ambitions and sense of what’s possible in the world of social change have grown dramatically over the last twenty years. This evolution was patent in the halls of Spain’s IESE business school at the latest edition of their student-run ‘Doing Good and Doing Well’ European conference. College students and young MBAs in Europe and North America have moved from being mere observers to actors, from interested consumers to ‘investors’ in social change initiatives. And I believe their vision of businesses’ role in social change has played a significant role in this evolution.
As family and foundation leaders, we need realize that today’s generation wants
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